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Aldi Is Crowned The Cheapest Supermarket In April In New Which? Research


Aldi Is Crowned The Cheapest Supermarket In April In New Which? Research

There's a £17.34 difference between the cheapest & most expensive supermarket this month!

The cost of living crisis has hit many people hard, making it increasingly important to save money where possible. One of the best ways to do this is by choosing the right supermarket for your shopping needs. The consumer champion, Which? have once again released their monthly supermarket comparison, and the results show that Aldi has been named the UK's cheapest supermarket for the eleventh month running.

Which? looked at the price of 39 popular groceries at eight of the biggest UK supermarkets and found that Aldi was once again the cheapest, with a basket of goods costing just £69.99 in April. This was a staggering £17.34 cheaper than the same shop at the most expensive store, Waitrose, which had a basket price of £87.33.

Lidl came in second place as the second cheapest supermarket, with a basket of goods costing £70.64, a mere 65p difference from Aldi. Sainsbury’s followed closely behind as the third cheapest, with a basket price of £76.85.

The comparison also included the cost of a larger trolley of 135 items, including 96 branded items such as Andrex toilet paper and Cathedral City cheese. Asda was named the cheapest for this comparison, with a total cost of £343.46 in April. This was £38.76 cheaper than the most expensive grocer, Waitrose. Sainsbury’s came in second place for the larger trolley comparison, with a total cost of £353.96.

According to Ele Clark, Which? Retail Editor, many people are turning to discounters like Aldi and Lidl to save money on everyday groceries. It's no surprise, given that Which? research shows that shoppers could save up to £17 on a basket of everyday groceries by shopping at Aldi. Which? believes that big retailers have a responsibility to provide easy access to basic, affordable food ranges at a store near shoppers and to provide transparent and comparable pricing so people can easily work out which products offer the best value.

Choosing the right supermarket can make a huge difference to your grocery bill. By choosing discounters like Aldi and Lidl or opting for larger stores like Asda or Sainsbury's for bigger shops, you can save money and make your money go further, and also limiting your buying from normally more expensive convenience stores will help your budget go further!


Convenience stores charge more for the convenience of being open outside of regular hours and providing easy access to products that consumers need urgently or to help the consumer from having to go to a bigger store. Convenience stores normally have higher operating costs, including rent, utilities, and labour costs, as they operate in smaller spaces and typically have fewer staff members. These higher costs are reflected in the prices of their products, but you'll likely be paying more for the pure convenience of not having to go elsewhere, much in the same way, you're likely to pay more for your groceries from a quick delivery service such as Deliveroo and UberEats; it's purely a case of supply and demand; as long as people will pay the inflated prices, these services will supply!




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