About Al Baker, The Penny Pincher
I'm Al Baker, also known as The Penny Pincher.
I started ThePennyPincher.co.uk after going through a tough financial period myself. I was juggling bills, stretched thin, and trying to figure out how to get back on track.
It forced me to learn how to budget properly, cut costs, and find small ways to bring in extra income. Those changes made a real difference, and I realised how much easier things would have been if I'd had clear, practical advice to follow.
This site is my way of sharing what I learned. Everything here is focused on helping you save money, make money, and feel more in control of your finances. I keep things simple and honest, and I only share tips and ideas that work in real life.
These days I'm a full-time penny pincher, a foster carer, a dad and a husband, which means the money-saving on this site isn't theoretical.
I use a lot of the apps and deals I write about, and where the small print matters, I'll dig into the terms and tell you what's in them, because that's usually where the catch lives. If something isn't as good as it looks, I'll say so.
If you're looking to cut back, earn a bit more, or just get a better handle on your money, you're in the right place.
Al Baker
Founder
ThePennyPincher.co.uk
How this site is funded
The Penny Pincher is free to read, and it's funded by affiliate commissions and the occasional paid partnership. If you click a link here and sign up for something, I might earn a small amount at no extra cost to you.
Paid and collaborative content is always labelled clearly, and commission never decides what appears on the site or what I say about it. Plenty of the things I recommend earn me nothing at all, and plenty of the things that would earn the most never get written about, because they're not good enough.
Get In Touch
If you would like to get in touch, please feel free to use the contact form, and we will get back to you as soon as possible.
You can also email us directly at Howdy@thepennypincher.co.uk.
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Please note that we do not work with companies involved in unregulated gambling, high‑risk investments, or any adult‑industry organisations.
We also welcome press and media enquiries and are happy to respond to any questions or requests you may have.