The Penny Pincher in the Press & Media
The Penny Pincher and founder Al Baker have been featured across national and regional newspapers, television, radio and podcasts, sharing practical money-saving advice on everything from supermarket shopping and yellow sticker bargains to cashback, side hustles and household budgeting
Below is a selection of my press and media appearances, including features and interviews with the BBC, ITV, Channel 5, Daily Mail, The Mirror, The Sun, Metro, Express, iNews and other UK media outlets. It isn’t a complete archive, as some radio interviews and older appearances are no longer available online, while I’ve also avoided listing multiple syndicated versions of the same story.
I’m always happy to hear from journalists, researchers, producers and other media professionals looking for money-saving commentary, consumer insight, interviews or contributions to upcoming features.
Press & Media Enquiries
I’m available for TV, radio, print, podcast and online interviews, as well as expert comment for consumer and money-saving features.
Topics I regularly cover include supermarket savings, yellow-sticker reductions, cashback and loyalty schemes, side hustles, family budgeting, household costs, and practical ways to make money go further.
Online Article - 28th August 2026
In this online feature for City AM, I explain how I use the Complete Savings Shopper Rewards programme to earn at least 10% cashback on purchases I already need to make, helping me earn more than £1,200 to date.
Online Article - 15th December 2025
In this online Glasgow Live feature, I give tips on how to make the best use of the Tesco Christmas Roadshow, and mention an important thing I'd suggest taking with you.
Online Article - 4th October 2025
Online article talking about my money-savvy Christmas hints and tips
Online Article - September 2024
Involved in an article talking about my hints and tips for saving money on your supermarket shop
Online & Paper Published Article - June 2023
An article that talks about the reasons I quit drinking Diet Coke and the health and financial benefits I found after having given up this 30-year addiction.
Online Article - April 2023
An article that talks about the various ways that I've been able to save money on food via a mixture of cheap food buying, growing my own and making sure I make use of what food we have already before buying more.
Channel 5 TV - 13th October 2022
The Secrets Of Your Supermarket Shop
Part of a TV show where Angellica Bell and I looked at the 'Too Good To Go Magic Bags' and investigated what they might actually contain.
Online Article - 2nd September 2022
My London
Online article where I voice my concerns over how removing best-before dates from products may impact poverty led yellow sticker shoppers.
Online Article - 12th August 2022
Mail Online
An online article talking about some of the more extreme ways I managed to save cash when money was really tight.
Mirror Online Article - 12th August 2022
The Mirror
Online article talking about extreme ways I have been frugal to save money, as well as giving ideas on ways you might be able to save some cash as well.
The Metro Online Article - 23rd July 2022
The Metro
Online article from the Metro, picking up on my post about how it's possible to save a small fortune when using supermarket hacks to save on your shop.
Online Article - 21st July 2022
Mail Online
Online article talking about ways to save money by buying yellow sticker deals and ways to be more savvy about picking up a bargain.
Mirror Online Article - 22nd June 2022
The Mirror
Online article giving information on how I used my lunch hour to haggle my phone & TV contracts and save over £1,100
The Mirror Online Article - 19th March 2022
The Mirror
Online article talking about how someone might be able to earn some extra money by using the many side hustles that exist in the UK.
Online Article - 5th March 2022
I-News
Included in an online article talking about how a third of supermarket shoppers are now buying yellow sticker deals to make ends meet.
The Sun Online Article - 14th February 2022
The Sun
Online article in the Sun Newspaper talking about how as a supermarket worker, I have figured the best times to grab a yellow sticker bargain.
Online Article - 11th May 2026
In this online Daily Mail feature, I explain how shoppers can make supermarket loyalty schemes work harder, sharing practical ways to use member prices, apps and cashback without being pulled into buying things you don’t need.
Online Article - 4th October 2025
Online and print articles talking about how I save money at Christmas, and how starting Christmas early really helps with your festive finances.
Online Article - 21st February 2025
Online article talking about five things supermarket shoppers do wrong – and how changing these habits could save them money.
Online Article - October 2024
I was involved in an article talking about my thoughts on how dynamic pricing will affect yellow sticker bargain hunters should this be implemented by all supermarkets.
Online Article - April 2023
An article talking about how I've been able to save £10,000 over 2 years by being frugal and gives a range of hints and tips to help others save money too.

Live TV Interview - 5th November 2022
GB News
Chatting with Alastair Stewart on his show, discussing if buying in bulk is a cheaper way to shop, during the cost of living crisis.
Sun Newspaper Online - 13th October 2022
The Sun & Irish Sun
Mentioned as part of an article talking about yellow stickers and my use of the Too Good To Go app, saving money on clearance food.

Mirror Online Article - 30th September 2022
The Mirror
Online article talking about how I was able to feed my family using supermarket tips when I was in severe debt with little free money to pay the bills.
Express Online Article - 16th August 2022
The Express
Online article talking about how ways you could be more thrifty, but using some of my more extreme money saving tips to save some extra cash.
Podcast - 5th August 2022
Mad About Money
Chatting with Maddy Alexander-Grout about money-saving and the history of The Penny Pincher on her podcast, Mad About Money. Listen HERE on Spotify.
Online Article - 24th July 2022
Chronicle Live
Online article talking about how I've been able to save money using yellow stickers to maximise my food budget, and the times to grab up to 90% discount.
Live TV Interview - 22nd July 2022
GB News
Chatting with Leo Kearse on the Friday Night Feast TV show, about yellow stickers & other supermarket money-saving tips. (Link is for Facebook)
Online Article - 4th July 2022
Your Money
Online article where I explain how you could earn double cashback by using more than one cashback service for the same purchase.
The Sun Online Article - 3rd June 2022
The Sun
Online article talking about the best time for someone to grab a yellow sticker bargain form their local supermarket plus other hints and tips.
The Express Online Article - 21st March 2022
The Express
Online article talking about how someone might be able to earn some extra money by using side hustles such as mystery shopping & market research.
ITV Interview - 14th March 2022
ITV Tonight
Featured on an ITV Tonight episode talking about money-saving ideas, my story, and why I started the Penny Pincher. The video can be watched here.
The Express Online Article - 14th February 2022
The Express
Online article talking about how I've found out what times is the best time to go yellow sticker shopping, and why it was so important to me in the past.













































