Co-op has introduced new and lower prices, which will only be available to Co-op members and could help shoppers to save up to £300 a year.
Hot on the heels of Sainsbury's, who recently introduced their own members-only, Nectar Rewards, customer loyalty discount programme, The Co-op has also announced that they also have launched a new loyalty discount scheme for their customers, with both The Co-op & Sainsbury's hoping to give the popular Tesco Clubcard scheme some competition, which can only be good news for shoppers trying to grab savings money during the cost of living crisis.
Most deals on supermarket loyalty schemes tend to focus on big brand, manufacturer-funded offers rather than extra discounts on their brand or budget products. However, there are always a few exceptions. It's worth checking if you're saving money, even on big brand products, when there may be own brand alternatives which will often still be cheaper. Still, for those shoppers who like to buy branded products, there is an opportunity to make a saving.
Co-op members will benefit from extra money off products, such as its popular freezer filler deal – with an average member saving of £8 per deal – to further discounts such as £1.45 savings on its pizzas, £1.90 savings for ready meals, wine deals to help save £5 and money off Co-op’s British BBQ lines and fresh fruit ranges this summer.
The Co-op membership also enables shoppers to earn – 2p in every pound spent on own-brand products, which is returned to the member’s digital wallet, and money is also given to community/charity projects.
Co-op is also investing a further £15m this May – taking the total invested into prices over the past six months to £52m – to reduce the cost of more than 60 key lines in stores to help its members and customers during the cost-of-living crisis.
This coming price investment includes everyday lines such as fresh chicken breasts, bread and milk. The average reduction is 13 percent for those moving down, with the maximum reduction at 33 percent.