Primark launches new durability And repair initiatives, that could save you money on new clothes.
Primark, one of the UK's leading fashion retailers, is taking steps to address the sustainability issues plaguing the industry. The company has launched new durability and repair initiatives designed to help customers save money on clothes while also reducing the environmental impact of clothing.
According to the Waste and Resources Action Programme (WRAP), wearing clothes for longer can have a significant impact on the environment by reducing the amount of waste generated by the fashion industry. Primark's new initiatives aim to encourage customers to extend the life of their clothes, rather than constantly buying new ones.
Primark's free clothing repair workshops are now available across Europe, along with an online hub featuring repair tutorials. These initiatives have been rolled out following a successful 12-month pilot program, where customers showed a keen interest in learning how to repair their clothes.
The free beginners' classes, available in-store or online, cover basic repair skills like sewing buttons, zips, and mending tears. The workshops also offer lessons in customisation, which can be particularly useful during times of financial hardship via useful video tutorials.
Primark's hands-on sessions program includes classes across the UK, ROI, and Northern Ireland, with locations like Edinburgh, Belfast, Liffey Valley, and York on the list. The company is also planning an extensive program of classes across its London stores during London Repair week, which begins on March 20th. Interested customers can find a full program of classes on the Primark website.
Lynne Walker, Director of Primark Cares, said: “We believe passionately that more sustainable fashion should be affordable for all and whatever your budget you should be able to trust that the clothes you are buying meet a certain standard and can go the distance. This has never been more important for our customers. “That’s why we want to see the introduction of a durability standard across the fashion industry, and we want to understand more about the behaviours and attitudes which impact how we all wear and care for our clothes. We know that many clothes that are discarded may still have plenty of wear left in them and that’s why we want to help people learn new repair skills to be able to sew, fix a button or even customise a piece of clothing and give it a new lease of life.”