Official London Theatre’s New Year Sale Is Back for 2026: Tickets From £10 to £60
- The Penny Pincher Team
- 6 days ago
- 6 min read
Enjoy The Theatre For Less In the Official London Theatre’s New Year Sale
Start 2026 with something unforgettable. Official London Theatre’s New Year Sale is back, and it is one of the cheapest ways to see top West End and London shows.
Tickets start from just £10 and go up to £60, which makes this one of the best value theatre deals of the year.
The New Year Sale is now in its 23rd year and has become one of London’s most trusted theatre promotions. It gives you access to a huge selection of shows at heavily reduced prices, with performances across early 2026. Whether you go to the theatre often or you want to try something new, this sale makes it much more affordable.
This is the perfect way to plan a night out, treat the kids, or tick a must see show off your list without breaking your January budget.
How the Official London Theatre’s New Year Sale Works
Tickets are available at six price points: £10, £20, £30, £40, £50 and £60. The price you pay depends on the show and the performance date.
Mastercard cardholders get priority access from 10 am on Tuesday, 18th November, through priceless.com.
General sale opens from 10 am on Tuesday, 25th November via OfficialLondonTheatre.com.
If you want the best seats at the lowest prices, booking early is the smartest move. Popular shows will sell quickly.
Shows Included in the 2026 New Year Sale
There is something for everyone this year. You can choose from brand new musicals, long-running blockbusters, iconic plays, cult classics, and family shows.
New productions
The Devil Wears Prada
Disney’s Hercules
Into The Woods
Just For One Day – The Live Aid Musical
My Neighbour Totoro
Oh, Mary!
The Producers
Big West End favourites
Back To The Future – The Musical
Cabaret
Disney’s The Lion King
Hamilton
MJ The Musical
Mamma Mia!
RSC’s Matilda The Musical
Les Misérables
Magic Mike Live
The Mousetrap
Othello
The Phantom Of The Opera
The Play That Goes Wrong
Six
Starlight Express
Stranger Things: The First Shadow
Wicked
Family-friendly picks
The Boy At The Back Of The Class
The Firework Maker’s Daughter
Potted Panto
The Snowman
Complete list of participating shows
Arthur
Back To The Future – The Musical
Black Is The Color Of My Voice
The Boy At The Back Of The Class
Cabaret
A Christmas Carol – A Ghost Story
Daniel’s Husband
The Devil Wears Prada
Disney’s Hercules
Disney’s The Lion King
The Firework Maker’s Daughter
Hadestown
Hamilton
Harry Potter And The Cursed Child
High Noon
The Hitchhiker’s Guide To The Galaxy
Hooray For Hollywood
Into The Woods
Just For One Day – The Live Aid Musical
Kinky Boots
Lost Atoms
Lucie Jones: Live At The London Palladium
Magic Mike Live
Mamma Mia!
RSC’s Matilda The Musical
Les Misérables
MJ The Musical
Monopoly Lifesized
The Mousetrap
My Neighbour Totoro
Oh, Mary!
Oliver!
Opera Locus
Othello
The Paddington Bear Experience
The Phantom Of The Opera
The Play That Goes Wrong
Potted Panto
The Producers
The Rapping Princess
The Red Shoes
Showstopper! The Improvised Musical
Six
The Snowman
The Spy Who Came In From The Cold
Starlight Express
Stranger Things: The First Shadow
Sunny Afternoon
Titanique
Top Hat
Tutu
RSC’s Twelfth Night
Wicked
Witness For The Prosecution
Age guidance and performance dates vary by show, so check the listings on OfficialLondonTheatre.com before booking.
Key Info at a Glance
Official London Theatre’s New Year Sale brings big savings on major West End and London shows for 2026.
Ticket prices: £10, £20, £30, £40, £50 or £60 on selected dates and performances.
Priority booking: Starts Tuesday, 18th November for Mastercard cardholders.
General sale: Opens Tuesday, 25th November, for everyone.
Full details: OfficialLondonTheatre.com/Sale
Extra Money Saving Tip: Use Cashback on Theatre Tokens
You can save even more on your New Year Sale tickets by using a cashback app before you book. This is one of the easiest ways to stack extra savings on top of the discounted ticket prices.
At the time of writing on 15th November 2025, you can get 6% cashback on Theatre Tokens through the JamDoughnut app. That is £6 back for every £100 you spend, which might be enough cashback to pay for your interval ice cream!
Theatre Tokens are accepted by SeeTickets.com, which is the retailer handling the discounted New Year Sale bookings. That means you can buy Theatre Tokens at a discount, earn cashback, and then spend them on your reduced-price tickets during the sale.
It is a simple way to stretch your budget and make your theatre trip even cheaper. If you plan to buy multiple tickets or treat the whole family, the cashback can add up quickly.
Frequently Asked Questions
What is the Official London Theatre New Year Sale?
It is an annual promotion that offers reduced-price tickets to a wide range of West End and London shows. Prices start at £10 and go up to £60 depending on the production and the date. It is one of the most affordable ways to see major shows without paying full price.
When do New Year Sale tickets go on sale?
Mastercard cardholders get early access from 10 am on Tuesday, 18th November. General sale opens from 10 am on Tuesday, 25th November. If you want the best seats at the lowest prices, it is worth booking as soon as the sale opens.
Which shows are included in the sale?
The sale covers a long list of musicals, plays, new productions, and family shows. Big names include Hamilton, The Lion King, Wicked, Les Misérables, The Phantom of the Opera, The Devil Wears Prada, and many more. The full list changes each year, but the 2026 lineup is one of the biggest yet.
Are the cheap seats worth it?
Yes. In previous years, I have booked lower-priced bands and still had a great view. Many weekday seats and off-peak slots offer excellent value. Checking the view from seat photos before booking helps avoid restricted views.
Is this cheaper than using theatre discount apps?
In many cases, yes. The New Year Sale often covers dates and seats that do not usually appear on last-minute discount apps. You get fixed prices up front, which makes it easier to plan your night out without waiting for flash deals.
Can I get extra savings on top of the ticket price?
Yes. At the time of writing on 15 November 2025, you can get 6% cashback on Theatre Tokens through the JamDoughnut app. Theatre Tokens can be used on SeeTickets.com, which handles the sale. It is an easy way to stack extra savings, especially if you are buying more than one ticket.
Is this a good way to buy Christmas gifts?
Absolutely. Theatre tickets make brilliant Christmas presents, especially for people who love experiences rather than physical gifts. You can buy reduced-price seats now and give the tickets for Christmas. It feels premium but costs far less than buying at full price in December.
Are there age restrictions for any of the shows?
Yes. Every show has its own guidance, especially for productions with mature themes or strong language. Family shows are clearly marked. Always check the listing on OfficialLondonTheatre.com before you book.
How quickly do the tickets sell out?
Popular shows can sell out within hours on the first day, especially in the lowest-priced bands. Less mainstream productions tend to have more availability. If there is a show you are set on seeing, book as early as possible.
Can I return or exchange my tickets?
Policies vary by show and by ticket provider. Some bookings are final, while others allow exchanges for a small fee. If flexibility matters to you, check the provider’s terms during checkout.
Is the New Year Sale good for families?
Yes. Several family-friendly shows take place each year, and the lower ticket prices make it much easier to plan a trip during half-term or a weekend. The Snowman, Potted Panto, and The Boy At The Back Of The Class are popular family picks for 2026.
The Official London Theatre New Year Sale is one of the best ways to enjoy the West End without paying full price. With tickets starting at just £10 and a huge range of shows to pick from, it is a great chance to start 2026 with something special.
If you want a money-saving night out, a family trip, or a reason to explore London’s theatre scene, this is one deal worth jumping on early.
