Waitrose has announced that it will relaunch its customer loyalty programme later this month, with new and improved offers for its customers.
The supermarket has announced that it will be offering more personalised offers to its MyWaitrose users on a weekly and monthly basis.
Rewards will be split into two categories – personalised offers and exclusive savings – awarded on a weekly and monthly basis, respectively.
The selection of tailored offers will widen as customers shop more, and vouchers can be redeemed weekly via the MyWaitrose membership hub, website, via the Waitrose app or in a branch.
New customer offers will be emailed to the loyalty card users weekly, and the customer will choose which offers they would like to take up, much in the same way the Co-op and Morrisons offers currently work.
As part of the relaunch, Waitrose will be giving a 20% discount on its deli counters (meat, cheese, fish and delicatessen) for a month, once it relaunches on the 23rd February.
The new personalised offers are likely to offer far better savings to the customer, with Waitrose quoting a figure of a 112% increase of savings expected when compared to the current loyalty scheme, with Waitrose having invested tens of millions of pounds into the new scheme, to better compete with its rivals loyalty schemes.
It's unclear if the complimentary newspapers for the loyalty scheme members, which were dropped earlier this year, will be reintroduced, or if the supermarket will be looking to bring back its popular complimentary tea and coffee offer, which was dropped at the beginning of the pandemic.
The supermarket will continue to offer its free magazines, dry cleaning and cookery school discounts and cashback on healthy products and cashback on healthy products with its tie in with Vitality Health.