200,000 portions of crumpets, with butter and jam, will be given out for free during the kid's half-term as the ‘Ask for Ellen’ initiative returns.
As the kid's half-term kicks in, bakery giant Warburtons has once again partnered with Morrisons to re-launch the ‘Ask for Ellen’ initiative to support families through the school holidays. It's not a new initiative; it's a repeat of the same offer the supermarket and bread maker ran during the school summer holidays, which proved (no pun intended), to be very popular. It's a great scheme that ensures that children and adults get the opportunity for a free meal during the cost-of-living crisis, especially when, as many of the children aren't at school, suffer from an absence of free school meals that they would normally receive during school term time, and this stretches the household budgets of families who may struggle due to the added financial pressure of the extra food costs during the holiday period, with a high per cent of parents unsure how they will be able to afford to keep the kids fed during the break. The parents who are struggling with food can contact local food banks or community larders for help and advice or find information online via the Trussell Trust website.
‘Ask for Ellen’ at any Morrisons’ café and receive a portion of two standard crumpets, with butter and jam for free – no questions asked. The offer will be available all day in your nearest Morrisons café, and there are 395 Cafés participating, from October 23rd to November 5th while stocks last. .
The offer isn't just for the kids; anyone can ask for the free crumpets during the promotion.
Why Ellen? Ellen was the name of Warburtons founder Ellen Warburton, who first started baking back in 1876.
Morrisons Café Buying Manager, Chris Strong, said: "We know how grateful our customers were for our extra support this past summer with our Ask for Ellen initiative, and we are thrilled to announce we are partnering again with Warburtons this half term. We'll be offering customers two toasted crumpets, with butter and jam when they visit a Morrisons café and Ask for Ellen, which we hope will help brighten their day." Similar offers in free food offers in Morrisons cafes included a free baked potato with baked beans with Morrisons partner Heinz, which was the 'Ask for Henry' scheme and has run twice in the last year, and it's likely this may also return later in the year.
👉 You can view all the kids free meal offers or for kids eat for £1 deals running over the half-term on our blog here, many of which will offer a free kids meal when an adult pays for a meal in a restaurant or cafe.