Iceland announces an over 60's weekly discount day
Iceland and its sister store, The Food Warehouse, have announced that they will be offering shoppers aged 60 and above 10% off their purchase from Tuesday, May the 24th, 2022.
The offer will then continue every Tuesday and will be accessible to anyone aged 60 by showing proof of age, which could be a driving license, senior bus pass, senior railcard or Freedom Pass.
The retailer has confirmed that there will be no minimum spend requirement and will apply to everything within the store.
This is the first time a retailer has launched such a scheme and is designed to help combat the rise in the cost of living. The managing director of Iceland, Richard Walker, has said: “We have a long history of supporting our over 60s customers, such as when we launched ‘Elderly Hour’ at the height of the pandemic.
"The cost-of-living crisis has made support for these customers even more important, which is why I’m proud that we’re finding new ways to support them, including the launch of this discount.
“We hope it will help all those in this age category to cut costs where they can.”
It's hoped that other retailers will duplicate the move, and with a combined effort, the financial burden for the over 60's may be given some relief.