Iceland over-60s discount: how to get 10% off every Tuesday at Iceland and The Food Warehouse

What is the Iceland over-60s discount, and who can get it?

For anyone aged 60 or over, the weekly food shop is one of the easier places to make a regular saving, and Iceland offers one of the simplest discounts around for doing exactly that.

Every Tuesday, shoppers aged 60 and above can get 10% off their shopping at Iceland and its sister chain The Food Warehouse (physical stores, not online). On a £40 shop, that's £4 back in your pocket, week after week, on food you were buying anyway.

The discount has run since 2022 and remains in place, but the way you claim it changed in 2025, and a lot of the guidance still online hasn't caught up. This post explains what the discount is, who qualifies, exactly how to claim it under the current rules, what's excluded, and how to save a little more on top.

Details here were checked on the 7th of August, 2026, against Iceland's current terms.

What is the Iceland over-60s discount, and who can get it?

The Iceland over-60s discount is a straight 10% off your shopping, available every Tuesday to anyone aged 60 or over, in Iceland and The Food Warehouse stores across the UK. It applies to your whole basket with no minimum spend, so it's just as valid on a single loaf of bread or a bottle of milk as it is on a full weekly shop. That makes it one of the more flexible supermarket discounts for older shoppers, since there's no threshold to reach before it's worth using.

Eligibility is based on age alone: you need to be 60 or over, and there's no upper limit or income condition attached. The discount is the same 10% whatever you're buying, and it's available in England, Scotland and Wales, with a card requirement in Northern Ireland. It has been running since 2022 as part of Iceland's cost-of-living support for older customers, and there's no published end date, so it's a permanent weekly fixture rather than a limited promotion.

The one thing to understand up front is that claiming it now takes a little more than it used to. Until 2025 you could simply prove your age at the till, but that changed when Iceland relaunched its loyalty scheme. The next section explains exactly what you now need to do, so you arrive on a Tuesday with the right things in hand.

What changed in 2025, and what you now need

In August 2025, Iceland rebranded its Bonus Card scheme as the Bonus Club, and in doing so it moved the over-60s discount behind membership. Where the discount was previously open to anyone who could prove their age at the checkout, you now need to be a Bonus Club member and scan your Bonus Card to claim it, as well as showing proof of age. A great deal of older advice online still describes the pre-2025 process, which is why it's worth being clear about the current rules.

The practical effect is that there are now two things to have with you on a Tuesday rather than one: your Iceland Bonus Card, either the physical card or the app, and a valid form of ID proving you're 60 or over. The card itself is free and takes a few minutes to sign up for, so this is a one-off setup step rather than an ongoing cost, but you do need it in place before the discount will apply.

There is one further point to make about ID. Some shoppers have reported that, since the card requirement came in, stores have asked for photo identification specifically, which can be a problem for anyone who doesn't drive or hold a passport. If you have a photo form of ID, such as a driving licence or an older person's bus pass that carries your photo, it's worth taking that to avoid any difficulty at the till.

How to claim the Iceland over-60s discount, step by step

Claiming the discount is simple once your Bonus Card is set up, and it follows the same pattern each Tuesday. Getting the card sorted in advance is the part worth doing before your first trip, because the discount won't apply without it.

• Sign up for a free Iceland Bonus Card, either through the Iceland Bonus Card app, on Iceland's website, or by picking up and registering a physical card in store

• Shop in an Iceland or The Food Warehouse store on a Tuesday, during normal opening hours

• At the till, scan your Bonus Card or the app's barcode before you pay

• Show your proof of age when asked, and the 10% discount is applied to your qualifying shopping

The discount comes off a single transaction per person on the day, so it's designed for your normal weekly shop rather than repeated visits. If you're using the app rather than a physical card, it helps to have it open and ready before your shopping is totalled, so the barcode is there to scan when the cashier reaches that point.

What's excluded from the discount?

While the discount applies to most of your shop, there are a few exclusions worth knowing so nothing catches you out at the till. Understanding these in advance also helps you see where the 10% genuinely applies and where it won't.

• It can't be combined with any other promotion or discount, so it won't stack on top of an item that's already reduced through a separate offer

• It doesn't apply to bulk buys, defined as six or more of any single item, because the goods must be for personal use rather than resale

• In Scotland, Wales and Northern Ireland, the 10% can't be applied to alcohol, owing to local licensing rules

• Carrier bags are excluded, as are certain in-store promotional lines

None of these tends to affect a typical weekly food shop, which is mostly everyday groceries. They're the details that occasionally surprise people at the till rather than everyday obstacles. Knowing them going in means the total that comes up is the one you expected.

How to save even more on top of the discount

Although the over-60s discount can't be combined with other Iceland promotions, there's still a way to add a further saving through how you pay. The discount applies to your shopping, but the payment method is separate, which opens up one useful option for stacking a little extra on top.

Cashback apps such as JamDoughnut let you buy an Iceland gift card, award you instant cashback to your cashback account, then you use that card to pay for your shop in-store. Because you effectively earn a small percentage back on whatever you spend, and that sits entirely separately from the 10% Tuesday discount. So you take the 10% off at the till through the over-60s scheme, and separately save a little more through the gift card you paid with; a nice little deal stack.

There's also the Bonus Card's own top-up bonus to be aware of, since you'll have the card anyway. Iceland adds £1 for every £20 you load onto the card, which works out at a 5% bonus on money you put on it. That's only worth doing on spending you were always going to make at Iceland, because the balance can only be spent there, but for regular Iceland shoppers it's a further saving that runs alongside the Tuesday discount.

Is the Iceland over-60s discount worth using?

For anyone aged 60 or over who already shops at Iceland or The Food Warehouse, the discount is a simple, regular saving that asks very little in return once the Bonus Card is set up. A 10% reduction every Tuesday adds up over a year, particularly on the staple items that make up most of a weekly shop, and there's no minimum spend to worry about. The main effort is the one-off task of signing up for the card and remembering to take it and your ID on a Tuesday.

It makes less difference if Iceland isn't somewhere you'd normally shop, since it isn't worth travelling out of your way or paying more elsewhere just to claim 10% back. Used as part of a routine you already have, though, it's a dedicated weekly saving aimed squarely at older shoppers, and stacking it with a discounted gift card makes it go a little further still.

Frequently asked questions

What is the Iceland over-60s discount?

It's a 10% discount for shoppers aged 60 and over, available every Tuesday in Iceland and The Food Warehouse stores. It applies to your whole shop with no minimum spend, so it's worth using even for a small basket. Since 2025, you need to be a free Bonus Club member and scan your card to claim it.

How do I claim the Iceland over-60s discount?

Sign up for a free Iceland Bonus Card, then on a Tuesday scan your card or the app at the till and show valid proof of age. The discount is applied once both are done. It's in-store only at Iceland and The Food Warehouse, and can't be claimed online.

What ID do I need for the Iceland over-60s discount?

You need valid proof that you're 60 or over, such as a driving licence, senior bus pass, Freedom Pass, or senior railcard. Since the scheme now requires a Bonus Card too, some shoppers report stores asking for photo ID, so it's worth carrying a photo form of identification if you have one.

What's excluded from the Iceland over-60s discount?

The 10% can't be combined with other promotions or discounts, and it doesn't apply to bulk buys of six or more of any single item, as goods must be for personal use. In Scotland, Wales and Northern Ireland, it can't be applied to alcohol, and carrier bags are also excluded.

Do I need a Bonus Card for the Iceland over-60s discount?

Yes. Since Iceland relaunched its scheme as the Bonus Club in 2025, you must be a member and scan your Bonus Card to claim the discount, alongside showing proof of age. The card is free to get, so this is a quick one-off step rather than an ongoing cost.

Can I use the over-60s discount with a cashback gift card?

Yes. The discount can't be combined with other Iceland promotions, but you can still pay for your discounted shop using a discounted gift card bought through a cashback app such as JamDoughnut, which earns you money back on top of the 10% saving.