Kids Pass Review: Will the £1 Trial Save Your Family Money?
- Jul 29
- 12 min read
Family days out can become eye-wateringly expensive once you add tickets, food, parking and travel, particularly during the school holidays.
This Kids Pass review looks at the current £1 trial, the latest publicly advertised deals and the subscription terms you need to understand before joining. I’ve also checked whether Kids Pass is likely to beat booking directly, because a large percentage printed beside an offer doesn’t automatically make it the cheapest option.
What do you get with a Kids Pass membership?
Kids Pass is a digital subscription giving households access to discounts on family attractions, cinemas, restaurants, activities, holidays and selected shopping offers. You access the deals through its website or app, then follow the individual instructions to buy discounted tickets, obtain a code or claim an offer. One membership covers the household, so you don’t need to pay separately for every adult or child.
Kids Pass has confirmed that there is no overall age limit, with some deals available to adults as well as children. Individual attractions and offers can still set their own age, height or ticket restrictions, so the household membership doesn’t override the rules of the place you’re visiting.
You should read the offer page before paying, particularly when booking for toddlers who may need a different ticket from the adults and older children.
What is the current Kids Pass sign-up deal?
The current trial offer at the time of writing is £1 for 30 days of use, with instant access after joining. At the end of the trial, the membership renews at £4.99 a month unless it has been cancelled. Kids Pass also advertises an annual membership for £39.99, which works out cheaper than paying the monthly price for 9 months or more.
The £1 payment is a trial fee rather than a free trial. The membership then renews automatically, and payments are normally non-refundable once processed, so make a note of the cancellation date.
Set a reminder as soon as you join, rather than trusting yourself to remember 29 days later when work and family life have swallowed up the month, and you may well forget to cancel.
Are there any better Kids Pass joining offers?
A National Rail-branded Kids Pass page currently advertises 60 days for £1 instead of the standard 30-day trial. The page describes this as a National Rail exclusive, so check that the trial shows 60 days and review the renewal price and terms at checkout before registering.
A separate Kids Pass page for people paying with a One4all gift card advertises 90 days of Kids Pass for £10, 180 days for £20 or 365 days for £30. The 365-day option is £9.99 cheaper than the standard £39.99 annual price, although you need an eligible One4all card and should check the final checkout terms; deals do change all the time!
Is there a Kids Pass discount code?
You don’t need to type in a general Kids Pass discount code to receive the public £1 trial, as the offer is applied through the joining link. Once you’re a member, individual deals may involve buying discounted tickets through Kids Pass, receiving a voucher by email or being sent to a partner site with a promotional code. The redemption method varies, so read each listing before buying rather than assuming that you only need to show the app at the entrance.
Some exact prices and member-only offers are hidden until you have joined because Kids Pass operates as a closed membership group. Its public website shows plenty of headline deals, but you may need to pay the £1 trial fee before seeing the exact price for your date, location and family.
This is one reason to pick a genuine planned outing before joining, rather than paying first and hoping something useful appears nearby.
What are the latest Kids Pass deals?
The following offers were publicly advertised when checked on the 28th of July. They are examples rather than a permanent list, because Kids Pass can add, remove or amend partner deals. Check the logged-in offer and the attraction’s direct price on the day you intend to book.
Brand or attraction | Publicly advertised Kids Pass deal | What to check |
Up to 53% off | Location, ticket type, upgrades and food bundles | |
Up to 47% off | Whether Vue’s own Saver tickets are cheaper | |
Up to 43% off | Tickets are bought in advance and are non-refundable | |
Up to 49% off | Date-specific online prices and family packages | |
30% off | Toddler tickets and any direct seasonal promotion | |
Up to 52% off | Selected dates, ticket categories and booking fees | |
Save up to £101.50 on tickets | The family size and ticket combination used for the headline saving | |
20% off selected Open Jump sessions | Advance booking, session length, age limits and grip socks | |
Up to £50 off selected summer holidays | Holiday dates, length of stay and current Haven sale prices | |
10% off, with return visits for one year | Whether the attraction’s direct annual-return offer already applies |
The advertised deals may only apply to a particular adult ticket, location or comparison price, rather than the booking you actually want. In some cases, an attraction’s own early-booking price, family ticket or temporary promotion may be cheaper than the Kids Pass rate, but on other dates, Kids Pass may still offer a worthwhile saving.
Compare the total cost, including booking fees, rather than just accepting that the advertised offer shown on the website is the best deal you can get.
How do Kids Pass cinema tickets work?
Cinema tickets are one of the best parts of the membership because Kids Pass currently lists discounts at Cineworld, Vue, ODEON, Showcase, The Light, Reel and Picturehouse. The exact process depends on the chain, but it commonly involves buying a ticket or voucher through Kids Pass and receiving a code to use when selecting your film, time and seats.
Some vouchers remain valid for several months, which can be useful, but check the expiry and refund rules before buying more tickets than you immediately need.
For example, the current ODEON offer allows up to 10 tickets in one transaction and says the vouchers remain valid for 6 months. The tickets must be bought in advance and are non-refundable, so buying a large bundle of tickets only makes sense when you’re confident they will be used. Cinema chains also run their own family screenings and lower-priced morning sessions, which may cost less than a discounted standard ticket.
It’s also worth checking what other cinema deals are available and comparing them with Kids Pass before you book. Start with the special family screenings run by the major cinema chains. At the time of checking, ODEON Kids tickets were advertised from £1 at selected cinemas, while Cineworld family films started at £2 per ticket.
These are normally older family films shown in the morning, and accompanying adults will usually pay the same reduced price, although films, times, prices and rules vary by cinema.
Taking your own snacks and drinks can also stop a cheap film becoming a surprisingly expensive morning, and don't worry, you are allowed to take your own snacks!
Next, check any TV, banking or subscription benefits you already pay for: Sky Cinema customers can claim two standard Vue tickets each month until the 30th of June 2027, valid for showings from Sunday to Thursday. The codes are claimed through the My Sky app, are subject to availability and expire at the end of the month in which they are generated.
Monzo Perks includes one Vue ticket each month and 10% off food and non-alcoholic drinks at Vue, alongside benefits such as a weekly Greggs treat, an annual Railcard, and an Uber One membership. The upgrade costs £7 a month, so don't take it out just for a supposedly “free” ticket without working out whether the other benefits would genuinely save you money too.
If you have a qualifying Club Lloyds account, one of the annual lifestyle benefits is six cinema tickets for either Vue or ODEON. Vue vouchers also include half-price popcorn, while tickets used for ODEON Kids screenings include a free small popcorn.
This is a benefit you choose instead of alternatives such as Disney+, a magazine subscription or the dining and coffee membership, so pick the option you will actually use rather than the one with the most impressive headline value.
Amazon Prime members should also search for the Prime ODEON offer while signed into their account. At the time of checking, members could buy two standard ODEON tickets for £10 or two ODEON Luxe recliner tickets for £15 once a month for Monday to Thursday showings.
As with any membership benefit, it is only a saving if you already use Prime or get enough value from the rest of the subscription.
Mobile phone reward apps can be particularly useful. O2 Priority offers two Vue cinema tickets for £9, or four for £18, once per calendar month, subject to availability, plus 20% off non-alcoholic food and drink when you spend at least £15. The Vue e-codes must usually be used within seven days, so wait until you are ready to book before claiming them.
At the time of checking, the Three+ app was also showing weekly Cineworld offers, including two tickets for £10 and a £3 adult ticket for selected weekend visits. These rewards can change and may have their own cinema, film, day or booking restrictions, so open the offer in the app and read the live terms before making plans around it.
Meerkat Movies gives eligible customers 2-for-1 standard cinema tickets every Tuesday or Wednesday for a year after they buy a qualifying product through Compare the Market. The cheapest ticket is free, and participating cinemas vary.
Don't buy unsuitable insurance or another financial product purely for a cinema code, but if you have already made a qualifying purchase, make sure you claim the benefit!
It is also worth checking Groupon’s cinema offers, which can include discounted cinema memberships, ticket codes, and offers for particular chains.
Finally, check cashback and discounted gift-card apps before booking. Apps such as JamDoughnut offer cashback when you buy cinema gift cards, although rates can change. Compare the final price with the cost of booking directly through the cinema, and check whether you can use the gift card alongside any other ticket offer or discount code.
As you can see, many of these other cinema ticket deals are limited and come with their own restrictions, but free will always beat discounted when the showing qualifies. Kids Pass won’t necessarily offer the best price every time, although it can still provide decent savings once you’ve checked the other options.
How much have I saved using Kids Pass?
The amount you save will of course depend on what you choose to use Kids Pass for. I personally made a saving of £11.70 on three cinema tickets and £6.99 from a kids-eat-free meal, giving us a total saving of £18.69 in one day. That was far more than the £1 trial fee I paid and didn’t require us to change plans, as these were purchases we already intended to make. Those figures shouldn’t be treated as a promise of what every family will save using Kids Pass, but they show how using Kids Pass just once can easily justify the membership cost, even after the £1 trial has expired and you pay £4.99 a month to use it.
I have also used Kids Pass for a trip to an aquarium in Portsmouth, where it reduced the normal admission cost by 25%. Again, the saving worked because the trip was already planned, rather than being added to our spending just because a discount appeared in the app.
That’s important to remember. Spending £60 on an unplanned day out to “save” £15 still leaves you £45 worse off, so it isn’t really a saving unless you already wanted to spend that money. Otherwise, it’s simply another hit to the bank account, although Kids Pass can also give you inspiration when you’re looking for something to do, which can be genuinely helpful.
Is Kids Pass worth it?
Kids Pass can be worth it when one planned cinema trip, attraction booking or holiday discount saves more than you pay for membership. The £1 trial presents little financial risk, so long as you set a reminder to cancel if you don’t want to continue paying for it. That £4.99 monthly cost needs regular use to justify keeping it, but there are enough genuine savings to be had through the Kids Pass scheme; I've personally found it pretty easy to recoup that membership fee every month.
The annual plan costs £39.99, while 12 monthly payments at £4.99 would total £59.88. Paying annually would therefore save £19.89 over a full year, but monthly membership remains cheaper if you only need it for 8 months or fewer. Don’t commit for a year purely because the annual rate looks lower, as an unused £39.99 membership saves nothing.
Larger households may get more value because one Kids Pass covers everyone living in the home. A discount across four cinema or theme park tickets can repay the fee faster than a booking for one adult and one child.
When might Kids Pass not save you money?
Kids Pass is less likely to earn its keep when there are few participating attractions near you, your family rarely pays for days out or you already receive stronger discounts through work, insurance, a bank account or another membership. Free promotions, attraction family tickets and direct early-booking prices may also beat the member rate.
Checking the app after every booking has been made defeats the point, so the membership only works when you remember to compare before paying, (been there, done that!)
Online feedback from Kids Pass users is mixed, as you’d expect, and often reflects how frequently, where and for what each person has used the membership.
Some users have found genuine savings at zoos, aquariums and holiday parks, while others have found that buying directly was cheaper for the attraction they wanted. Treat Kids Pass as another price to compare, rather than assuming its offer must be the cheapest simply because you pay to access the scheme.
Is Kids Pass legit?
Kids Pass is a genuine UK subscription service that has been around for a long time, and it has a large number of regular subscribers, including me. Its value depends heavily on where you live and what you plan to use the membership for.
Always read the offer’s terms and conditions and keep every confirmation email, particularly when joining through a trial. If you’ve reached this page because you’re wondering whether Kids Pass is a scam, I’m happy to confirm that it isn’t.
How do you cancel Kids Pass?
The safest way to cancel Kids Pass is through the members’ area of its website before midnight on the trial expiry date. Cancellation cannot be completed through the app, and deleting the app won’t end the subscription. Once the cancellation is accepted, you should receive an email and reference number, which you should keep in case you need them later.
You can cancel at any point, with access continuing until the membership expiry date. Automated payments are non-refundable once processed, so cancelling after a renewal will stop the next payment, but it won’t refund the payment already taken.
Can you combine Kids Pass with cashback?
A Kids Pass ticket can’t always be combined with another code or promotional offer, so check the terms before attempting to stack discounts. When booking directly works out cheaper, compare TopCashback, Quidco and Rakuten to see whether cashback is available for that attraction or holiday company.
Restaurant offers can very often be paid for using a cashback gift card purchased through a service such as JamDoughnut. A gift card is used as a payment method rather than as a discount, so it will usually stack with another deal as long as the restaurant is listed in the JamDoughnut app.
My guide to the best UK cashback apps and websites explains how JamDoughnut, TopCashback, Quidco and Rakuten differ.
What should you compare before joining?
Start with a day out, film or holiday you genuinely intend to book, then write down the best price you've found for your trip. Compare that with the final Kids Pass price, including any fees, before checking Tesco Clubcard Rewards, workplace schemes, National Rail offers and any other promotions from the attraction your going to to find the best deal, and go with that, factoring in any cashback routes too!
You can also use my guide to free and cheap school holiday activities when you need lower-cost ideas, and my regularly checked kids eat free or for £1 guide before choosing where to eat. Those free deals may beat a paid membership offer, particularly when restaurants are running their own school holiday promotions.
Kids Pass is the most useful when it genuinely saves you money on something you were going to do anyway! Before starting the trial, pick an offer that takes your fancy and check whether the likely saving you'll make using Kids Pass, is more than the £1 fee. If it is, sign up and go with it, and hopefully you'll be able to save even more money within that 30 day trial too!
Frequently asked questions
Is Kids Pass worth it?
Kids Pass can be worth it when you already plan to book cinema tickets, an attraction or a family break and the saving beats the membership fee.
How much does Kids Pass cost?
The advertised offer at the time of writing was £1 for 30 days, when checked on the 28th of July 2026, followed by £4.99 a month unless cancelled. An annual membership costs £39.99, and one membership covers the household. Trial deals do change, so the offer may be different when you read this post.
Is there a Kids Pass discount code?
You do not need a general Kids Pass discount code for the £1 trial because the offer is applied through the sign-up link. Individual attractions and retailers may issue codes or discounted tickets inside the members' area.
How do I cancel Kids Pass?
The safest method is to cancel through the members' area on the Kids Pass website before the trial expiry date. Keep the cancellation email and reference number, and remember that deleting the app does not cancel the subscription.
Is Kids Pass legit?
Kids Pass is a genuine UK subscription service operated by Digital Rewards Group. The membership and offers are real, but the value varies by location and booking, so compare the final price with booking direct before paying.
