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Morrisons Free Kellogg's Cereal Offer: Free Breakfast For Everyone


Anyone can get a free ‘Kellogg’s Breakfast’ this Easter at a Morrisons Cafe!

Kids and adults can choose from a selection of favourites like Corn Flakes, Rice Krispies or Coco Pops and top them off with their preference of dairy or non-dairy milk when they order a ‘Kellogg’s Breakfast’ in any of Morrisons Cafés.   


Diners will also be able to pick up a free portion of fruit in addition to their cereal, where they can choose from bananas, apples and oranges, which are all available from the counters in Cafés. 


This initiative is open to absolutely anyone, not just parents with kids, unlike the popular kids eat free, or for £1 deals that are also taking place this Easter, and to date, it has served over 22,000 free breakfasts!

The ‘Kellogg’s Breakfast’ will run from the 7th – 27th April whilst stocks last and serve as a cost-effective way to keep little ones fed during the Easter school holidays, when many parents will be feeling the squeeze on their pockets with the absence of school breakfast clubs.

When does the Morrisons and Kellogg's free breakfast initiative run from and to?

The Morrisons and Kellogg's partnership will run from the 7th to the 27th of April whilst stocks last and serve as a cost-effective way to keep little ones fed during the Easter school holidays, when many parents will be feeling the squeeze on their pockets with the absence of school breakfast clubs.


The initiative serves as an extension of the school breakfast club programme that Kellogg’s has supported in the UK since 1998. 

Kellogg’s has helped over 3,000 schools to open their doors to feed children in the morning and provide them with breakfast, helping to boost attendance and attainment and alleviate hunger.


Both adults and children can choose from a bowl of Corn Flakes, Rice Krispies or Coco Pops, with a choice of dairy and non-dairy milk, when they order a ‘Kellogg’s breakfast’ in any of Morrisons 398 cafés.

 

New research commissioned by Kellogg’s has found that almost two-thirds (61%) of UK parents admit their food budget is stretched during the school holidays, and two in five (42%) feel anxious about keeping their children fed.

 

Almost a fifth of parents (18%) said that if their child received a free breakfast, they would use the money saved to pay for utility bills as this is one of the next biggest money concerns.

It's a great scheme that ensures that children and adults get the opportunity for a free meal during the financial pressures of the cost-of-living crisis, which stretches the household budgets of families who may struggle.


Parents struggling with food poverty or under real financial pressure can contact local food banks or community larders for help and advice, or find information online via the Trussell Trust website.


In addition to the Kellogg’s Breakfast Clubs, the supermarket chain has run a series of free meal initiatives for customers that have been available in its cafés over the last few years.


These include the ‘Ask for Ellen’ and ‘Ask for Henry’ campaigns, where free crumpets and jacket potatoes could be claimed, respectively. 

 

The current free Kellogg's breakfast promotion is available daily at your local Morrisons café until April 27th. To find your local Café, visit https://my.morrisons.com/storefinder/. 


In addition to the “Kellogg’s Breakfast”, customers can also claim a free kids’ meal in the Cafés through the Morrisons Kids Eat Free promotion. One kids’ meal can be redeemed for free with any adult main meal costing over £5 from The Breakfasts, The Classics and The Chippy. The offer is available every day, seven days a week, for any child aged under 16 in Morrisons Cafés nationwide. 




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