Morrisons Has Launched a Free Easter Game Where You Can Win Food and £1,000 in Points

How the Morrisons Easter loyalty game works and what you can actually get

Morrisons has launched a free game on its More app where shoppers can win free food every day and could even walk away with £1,000 worth of More points. It runs until 4th April, costs nothing to enter, and takes about ten seconds a day to play. Whether it is worth your time depends on how often you already shop there, but if you do, there is very little reason not to give it a go.

How the Morrisons Easter Loyalty Game Works

The Morrisons Easter loyalty game is available through the Morrisons More app, which is free to download and join. Each day between 26th March and 4th April, you open the app, tap on the game, and find out what you have won. You do not need to spend anything or even visit a store to take part, which immediately puts it a cut above most supermarket promotions.

Morrisons is clearly using the game to build a daily habit around the app, and there is nothing wrong with that. You benefit from a small reward, and they benefit from the engagement. If you play every single day for the full run of the promotion, you are automatically entered into a prize draw for one million More points, which works out at £1,000 to spend in store.

What You Can Actually Win

The daily prizes are not life-changing, but they are the kind of thing you might buy anyway. Think hot cross buns, bakery doughnuts, Easter chocolates (including Creme Eggs), maybe a bunch of flowers, all nice little freebies!

Playing the game myself, I picked up a Cadbury's Creme Egg on day one, and won 200 More points (when I make my next purchase) on day two.

The prizes are added to your More card and will be automatically redeemed when you scan your card at the till.

The £1,000 Prize Draw

One million More points sounds enormous, and in practical terms, £1,000 to spend at Morrisons would make a serious dent in anyone's food bills. To be in with a chance, though, you need to play every day without missing one. Set a reminder on your phone now if you are serious about it, because the promotion is already running and missed days cannot be recovered.

It is a prize draw, so the odds depend on how many people enter, but if you are already playing daily for the free food, being entered costs you nothing extra. Think of it as a small bonus for showing up consistently rather than the main reason to get involved

How the Rewards Actually Work

When a reward lands in your account, you typically have three days to redeem it, and so if you are not planning a Morrisons shop within that time, the reward will expire before you get the chance to use it.

It is worth checking your app as soon as you play each day so you know exactly what you have got and when it runs out.

Is It Worth Your Time?

If you are already a regular Morrisons shopper, this is genuinely one of the better free loyalty promotions running right now. It asks almost nothing of you, delivers something every single day, and drops you into a prize draw on top of that. Used alongside the More app's personalised offers and member pricing, it adds up to decent value over the course of a normal shop.

If Morrisons is not your usual supermarket, the picture changes. The rewards are small enough that they would not justify a special trip, and switching your weekly shop purely for this would be hard to justify financially. Treat it as a perk for people already in the Morrisons ecosystem rather than a reason to join it.

How Morrisons More Points Work

More points are earned through selected purchases in store and through promotions like this one. Once you have built up enough, (5,000 points) they convert into Morrisons Fivers, which are essentially vouchers you can spend on a future shop. The Easter game slots neatly into that system, giving you a small extra boost on top of whatever you earn through your regular spending.

The More app also unlocks personalised offers and exclusive member pricing, which is where the long-term value really lies for most shoppers. If you are not already using it, this promotion is as good a reason as any to sign up. It is free, takes minutes to join, and you will start earning straight away.

FAQs

Do you need to spend money to play the Morrisons Easter loyalty game? No, the game is completely free to play through the More app and requires no purchase at all. You simply open the app each day, tap to play, and collect your reward. It is one of the few supermarket promotions that genuinely costs you nothing to enter.

How do you win the £1,000 Morrisons More points? You need to play the game every day from 26th March to 4th April, without missing a single day. Do that, and you are automatically entered into the prize draw for one million More points. Missing even one day means you will not qualify, so a daily reminder is worth setting up now.

How long do Morrisons rewards last? Most rewards expire within 3 days of being won. Check your app straight after playing each day so you know exactly when your reward runs out. If you are not planning a shop soon, it is easy to let them slip by unnoticed.

Is the Morrisons More app free? Yes, the More app and the loyalty scheme are both completely free to download and join. You can sign up in a few minutes and start earning points and accessing offers straight away. There are no subscriptions or hidden fees involved.

Are the rewards the same every day? No, they change daily, and you only find out what you have won when you tap to play. You might get Easter chocolates one day and bonus points the next. Part of what makes it worth checking is not knowing what is waiting for you.