Morrisons is launching a breakfast club over the Easter holiday where customers can claim a free bowl of Kellogg’s cereal in any Morrisons café before 11 am.
This Easter, Morrisons has partnered with Kellogg’s to launch a breakfast club where the whole family can request a free bowl of cereal.
Both adults and children can choose from a bowl of Cornflakes, Rice Krispies or Coco Pops, with a choice of dairy and non-dairy milk, when they order a ‘Kellogg’s breakfast’ before 11 am in any of Morrisons 397 cafés.
The joint initiative will run from the 3rd to the 24th of April while stock lasts and aims to support families during the Easter holidays when many school breakfast clubs are unavailable.
Recent research* has found that nearly a third of parents are struggling financially to feed their family, and over half of the parents surveyed would be interested in their child being able to access a breakfast club over the school holidays.
The partnership with Morrisons is an extension of the school breakfast club programme Kellogg’s has been supporting in the UK since 1998. The company has supported 5,000 clubs to open their doors to feed children in the morning and provide them with breakfast helping to boost attendance, attainment, alleviate hunger and provide before-school care.
The free breakfast initiative follows on from the success of the ‘Ask for Henry’ scheme last Autumn, which saw Morrisons partner with Heinz to give away a free jacket potato and beans in its cafés.
In addition, Morrisons will continue to offer its Kids Eat Free promotion during this time, meaning families can access a free kids meal when purchasing an adult meal costing £4.49 or more.
The cereal giveaway is available in all Morrisons cafés nationwide while stocks last. To find your local café, visit: https://my.morrisons.com/storefinder/.
*The research for Kellogg’s was carried out by Spark Market Research between 12th January and 1st February.