Supermarket Toy Sales 2025 – Save Up to 50% at Morrisons, Tesco, Sainsbury’s, Aldi, and Lidl
- The Penny Pincher Team
- 3 days ago
- 5 min read
Quick Summary
Aldi and Lidl's wooden toy events both start on 9th October, featuring eco-friendly toys from £3.49.
Morrisons toy sale is live until 26th October 2025, with up to 50% off for More Card members.
Sainsbury’s toy sale starts on 22nd October, offering similar discounts for Nectar cardholders.
Tesco’s toy sale launched on 16th September and runs until 2nd November with Clubcard Price deals.
Use price comparison tools to verify that your deal is truly the best available.
Earn extra savings through cashback services at participating supermarkets.
Black Friday on November 28th could bring deeper discounts, but the best toys might already be gone by then.
The Big Toy Sale Season Has Arrived!
Every autumn, parents, grandparents, and bargain hunters circle the toy sales on their calendars. It is that short, golden window when you can get half-price LEGO sets, Barbie houses, and board games before the Christmas rush begins.
For families trying to keep festive spending under control, these sales are a lifeline. They let you spread the cost of Christmas, plan early, and avoid panic-buying in December when shelves are bare and prices climb.
A bit of planning goes a long way. Pair the supermarket toy sales with cashback apps and a quick price comparison online, and you can knock a serious chunk off your Christmas total.
Morrisons Half Price Toy Sale – Up to 50% Off Big Brands
Morrisons has launched one of the best toy sales of 2025, offering up to half price on big-name toys such as Barbie, LEGO, Hot Wheels, Mario Kart, and Bluey.
Running until 26th October, it is exclusive to More Card holders. Scan your card at the till to see the savings automatically applied.
Top deals include:
Thomas & Friends Motorised Track Playset – £15 (was £30)
Barbie Coffee Shop – £17.50 (was £35)
Hot Wheels City Stunt Garage – £20 (was £40)
Mario Kart Race Car – £30 (was £60)
LEGO Disney Angel – £45 (was £60)
This sale is perfect for anyone who wants to get ahead of Christmas shopping without spending a fortune.
Sainsbury’s Toy Sale – Starts 22nd October 2025
Sainsbury’s toy sale begins on 22nd October, offering up to 50% off popular brands including LEGO, Barbie, and Paw Patrol.
You will need a Nectar card to access the sale prices, but it is free to set up through the Nectar app or website. The sale typically lasts around two weeks, but the best toys tend to sell out quickly.
Tip: Check sites such as PriceSpy, Idealo, or Google Shopping to ensure the “sale” price is truly the lowest available before making a purchase.
Tesco Toy Sale – Live Until 2nd November 2025
Tesco’s toy sale started on 16 September and runs until 2 November, giving Clubcard members plenty of time to browse.
You will find up to 50% off across dolls, games, and LEGO sets. You will need a Clubcard to access the deals, both in-store and online. .
Tesco’s sale often overlaps with those of Sainsbury’s and Morrisons, so compare identical toys before checking out to ensure you are getting the best value.
Aldi Wooden Toy Sale – Starts 9th October 2025
Aldi’s wooden toy event returns on the 9th October with its biggest range yet. Prices start from £3.49, and everything is part of the Specialbuys range, meaning when they are gone, they are gone.
New toys this year include the Mechanic’s Car, Double Air Fryer, Ice Cream Cart, and Spa Station, alongside favourites such as the Wooden Aldi Supermarket and Cuthbert Cake playset.
They are only available in store while stocks last, so head to your local Aldi early if you are after something specific.
Lidl Wooden Toy Sale – Also Starts 9th October 2025
Lidl’s wooden toy event begins the same day, on the 9th October, and runs until 15th October.
You can save up to 20% using Lidl Plus, which includes more than 100 FSC-certified wooden toys. It is one of the most affordable ways to pick up eco-friendly Christmas gifts for younger children.
The full list of toys is available in the Lidl app.
Asda’s Toy Event – Already Come and Gone
Asda’s toy event kicked off on September 8th, 2025, and has now ended.
If you missed it, keep an eye out in late November, as Asda often runs smaller Black Friday promotions in the lead-up to Christmas.
Should You Wait for Black Friday Toy Deals?
Black Friday 2025 falls on 28 November, and more toy deals are expected from Amazon, Smyths, and Very.
However, waiting can be risky. By then, many of the top toys, such as LEGO sets, Barbie playhouses, and Bluey playsets, may already be gone.
If you have specific toys in mind, it is safest to buy during the supermarket toy sales. If you are willing to gamble on availability, consider setting up price alerts with tools like Honey or CamelCamelCamel to track any last-minute price drops.
Stack Even More Savings With Cashback Apps Like JamDoughnut
If you are shopping at Morrisons, Tesco, or Sainsbury’s, there is an easy way to make your toy sale savings stretch even further.
Pay using a cashback gift card, from gift card cashback apps such as JamDoughnut, and you can earn up to 5% cashback instantly.
A £100 spend could earn you £5 back, which you can then use towards food or more Christmas gifts.
You can find the full breakdown in my cashback apps guide.
Extra Money Saving Tips
Compare prices across supermarkets and online retailers before you buy.
Use loyalty cards like More, Nectar, Clubcard, and Lidl Plus to unlock extra savings.
Set a spending limit before shopping to avoid impulse buys.
Track prices after purchase, as some retailers refund the difference if the price drops soon after.
Frequently Asked Questions (FAQ)
When do supermarket toy sales start in 2025?
Tesco launched on 16th September, Aldi and Lidl start on 9th October, Morrisons is live now, and Sainsbury’s begins on 22nd October.
Which supermarket has the best toy sale?
Morrisons and Sainsbury’s usually lead for branded toys, while Aldi and Lidl are unbeatable for affordable wooden toys.
Do I need a loyalty card for the toy sales?
Yes. Tesco needs a Clubcard, Morrisons a More Card, and Sainsbury’s a Nectar card. Lidl Plus also gives discounts.
Are toy sale prices cheaper than Black Friday?
Sometimes, but not always. Supermarkets often match or beat Black Friday prices on toys, but electronics are usually cheaper later in November.
Can I earn cashback on toy sale purchases?
Yes, if you pay using a cashback gift card, such as a JamDoughnut gift card at Morrisons (gift cards can't be used online), Tesco, or Sainsbury’s. Aldi and Lidl are excluded. You may also be eligible to earn cashback from traditional cashback services, such as TopCashback and Quidco, as well as a minimum of 10% cashback when using the subscription cashback service, Complete Savings.
How can I make sure I am getting the best deal?
Compare prices on PriceSpy, Idealo, or Google Shopping to find the best deals, and use apps like JamDoughnut to earn cash back on top of sale savings.
October is the ideal time to shop for toys if you want to save money and avoid the December chaos.
With supermarket toy sales rolling out across the UK, you can stock up on Christmas presents early, save up to 50%, and keep more cash in your pocket.
Remember to:
Sign up for More, Nectar, Clubcard, and Lidl Plus
Compare prices before checkout
Pay with cashback gift cards or traditional cashback services to earn cashback
Shop early before the shelves empty
👉 Read my full guide to cashback apps to learn how to earn while you shop for toys, food, and Christmas gifts this year.
