Brand Allies review: can it cut your grocery bill and pay you too?
- 24 minutes ago
- 24 min read
Brand Allies is a UK service that offers opportunities to save money on grocery products and, in some cases, earn a little extra by trying them and sharing your genuine opinion.
There are two main sections, Reviews and Offers, and both give you money back after buying qualifying products, although the amount you receive and the work involved are quite different. It was that combination of cheaper groceries and the possibility of earning something on top that made me want to try it.
My first attempt at using the Reviews section wasn’t exactly a masterclass in following instructions. I got interested in the products, assumed what “Online Reviews” meant and went shopping before properly working through the guidance. That meant my first review claims couldn’t be approved, but it also forced me to understand the system in considerably more detail, which should hopefully save you from making the same mistakes.
How does Brand Allies work, and can it save you money?
Brand Allies has two main sections for grocery shoppers: Reviews and Offers. Both can give you money back on products you buy, but they work differently, and the amount you receive can vary quite significantly. The products, retailers and payments change as different campaigns become available.
Offers are the simpler option and work much like conventional supermarket cashback. You reserve an offer for a product you want to buy, purchase it, then provide the required evidence, normally including your receipt and a selfie with the product. You don’t need to leave a review, and the amount you get back is usually a contribution towards the cost rather than the full purchase price.
For example, you might buy a loaf of bread for £3 and have an Offer that gives you £1 back. You still spend £3 when you buy it, but once your claim is approved, you receive £1 back, so the bread effectively costs you £2. That can be useful if it is something you were going to buy anyway or a product you genuinely want to try.
Reviews involve more work, but the potential reward can be much better. You buy the specified product, genuinely try it, leave a review with the retailer, and then submit the required evidence to Brand Allies. In return, you receive a larger contribution towards the product's cost, plus a separate payment for completing the review.
That means some review opportunities can effectively give you free groceries and leave you with a little extra, too. One genuine example I have seen involved a product costing £5, with £5 towards the product plus another £1.50 for completing the review. You spend £5, complete the job correctly and receive £6.50 back, so the product is effectively free, and you make £1.50 for your time.
The Review payment is higher because it is more involved. You need to buy the correct product using the required purchase method, try it, write an individual review, provide proof of purchase and upload evidence that the review was completed properly. Offers ask less of you, so the amount paid back will generally be smaller.
For me, that difference is what makes Brand Allies interesting. Offers can knock money off products you were buying or wanted to try anyway, while Reviews can sometimes cover the whole purchase and turn that saving into a small side hustle as well. You still need to judge each product individually rather than assuming that money-back automatically makes something good value.
Brand Allies comes from the same team as Redwigwam, a name you may already have encountered in connection with flexible and short-term earning opportunities. I won’t go into Redwigwam itself here because Brand Allies is a separate service with a very different shopping focus. What matters for this review is whether the grocery savings and review payments are worth the time involved.
How can you get the best value from Brand Allies?
The best Brand Allies opportunities are the ones that replace spending you were already going to make. Getting £5 back on a £5 product sounds good on its own, but it becomes much more useful if that product also replaces something that was already on your shopping list. You are then reducing a real household expense rather than simply acquiring another discounted item.
Take bread as a simple example. If you normally need a loaf and Brand Allies offers an alternative bread brand, switching your usual purchase to the qualifying product could mean you no longer need to buy your usual loaf. If the contribution covers the cost and you receive something extra for the review, you have removed an expense from your shopping and earned a little on top.
If the Brand Allies contribution doesn’t cover the entire purchase price, ask yourself whether the product is something you will genuinely use. Would you eat it, drink it or otherwise buy something similar anyway? If the answer is no, spending money purely because an offer exists can leave you worse off.
The amount you receive back also won’t necessarily match the supermarket price. Retail prices change, loyalty prices can reduce what you pay, and temporary promotions can affect the numbers too. The Brand Allies contribution stays at the amount shown on the opportunity, so check the current retailer price before committing yourself.
The review opportunities I selected would have covered the full cost of the products and left me with a little extra for completing the reviews. That was exactly what caught my attention when I first came across Brand Allies, because the potential was cheap or free groceries plus a small amount of extra income. You are jumping through a few more hoops than you would for ordinary supermarket cashback, but the payment can reflect that extra work.
Does Brand Allies income count for tax?
The portion of a Brand Allies payment that represents earnings for performing review work may be included in your trading or miscellaneous income. HMRC currently has a £1,000 trading allowance for qualifying gross trading and miscellaneous income, so this becomes something to keep an eye on if you regularly use Brand Allies alongside other ways of earning extra money.
My guide to side hustle tax and the £1,000 trading allowance explains the rules in more detail.
The £1,000 threshold looks at relevant gross income rather than simply the profit left after your costs. It also isn’t a separate £1,000 allowance for every side hustle, so income from several qualifying activities may need to be considered together. If your relevant gross income exceeds the threshold, you will normally need to tell HMRC and may need to complete a Self Assessment.
I would keep a simple record of any payments you receive even if you are nowhere near the threshold. Small amounts from several apps and side hustles can add up over a tax year, and having the figures already recorded is much easier than reconstructing them later. Your individual tax position can vary, so use the current HMRC trading allowance guidance if you are unsure what you need to report.
Is Brand Allies the same as a supermarket cashback app?
Yes and no. Brand Allies overlaps with supermarket cashback because both can reduce what you pay for grocery products, but the Reviews section involves more work: you are compensated for trying a product, completing a genuine review, and buying it. Services such as GreenJinn and Shopmium normally give you cashback on qualifying products without asking you to write a full retailer review.
I regularly use both types of service, and my guide to UK supermarket cashback apps explains how each works. Brand Allies asks for more evidence for its review jobs, such as your online receipt, a selfie with the product, and proof that the retailer review was submitted. That extra work is part of the reason Review payments can be more generous than ordinary product cashback.
Sometimes the savings can overlap. I bought a loaf of bread for £2.50 using a Tesco Clubcard promotion, received £1 back through Brand Allies and another £1 through GreenJinn, leaving my final cost at 50p. That worked particularly well because bread was something we would use anyway.
I wouldn’t assume that every overlapping offer can be combined automatically. Different cashback schemes and retailer promotions have their own conditions, so check them before relying on multiple payments.
Where the terms allow it, stacking a supermarket price promotion with one or more cashback opportunities can bring the final cost down much further.
What time do Brand Allies review opportunities go live?
Brand Allies review opportunities go live at 7 am, and if you want the best selection, you really need to be there then. There are only limited numbers of each opportunity, and the more attractive grocery products can disappear extremely quickly. I checked around 7:10 am and already found that many of the better products had gone.
It is a fastest-fingers situation, particularly for products with strong contributions or things people are likely to use anyway. If you wait until 9am, you are unlikely to see anything close to the choice available when the jobs first appear. What remains later often consists of products other shoppers were less interested in.
That doesn’t mean you should book everything you see just because you managed to get there first. Check whether you can use the product, whether your chosen retailer stocks it and whether the payment is worthwhile before reserving the job. Missing a review is cheaper than spending money on something you didn’t need.
What can you see before booking a Brand Allies review?
The Reviews section is divided by retailer, making it clear where each qualifying product must be purchased.
When I checked on the 4th of September 2026, my account included opportunities for retailers such as Tesco, Amazon, Asda, Holland & Barrett, Iceland, Morrisons and Ocado. Those retailers and products will change as different review campaigns become available.
Each listing shows the product, the deadline for completing the review and how much you can receive. Opening the individual opportunity then gives you a breakdown of the contribution to the product and the payment for completing the review.
This is the point where you should check the current retailer price rather than automatically pressing Book.
One opportunity I checked showed “Earn £6.50”. The breakdown was £5 towards a product currently costing £5 and £1.50 for completing the review, so the purchase price would effectively be covered and the £1.50 would be payment for my time.
A different product offer may not work out as well for your wallet, which is why checking the cashback rewards amount before you buy is advisable.
What do you have to do for a Brand Allies online review?
The first step is to reserve the product in the Reviews section before making a purchase. Booking it secures one of the available review places for you, so that allocation is then removed from the pool other shoppers can choose from. You then need to buy the exact product from the retailer shown on the opportunity.
For Reviews, the purchase itself must be made online. You can have the order delivered to your home or use Click & Collect, but you can’t simply walk into Tesco, Morrisons or another supermarket, take the product from the shelf and upload the normal till receipt. The retailer matters too, so a Tesco opportunity needs to be bought through Tesco rather than purchasing the same product elsewhere.
Once the order arrives, upload the digital receipt or other evidence of purchase requested by Brand Allies. You also need to take a selfie with the product to prove that you genuinely have the item you booked. You therefore need access to a phone or another device capable of taking a photograph and uploading it to the website.
You then need to actually try the product before writing anything. Your review should describe your genuine experience, which may include taste, packaging, value, or how you used the item, depending on what you are testing. Each review should be written from your own experience, rather than copying the same wording across products or relying on generic AI-generated copy.
After you submit the review through the retailer, take the screenshots required for your Brand Allies evidence. Keep any email confirming that the review was submitted or published as well, as it can serve as proof that the job was completed. Once your purchase evidence and review have been approved, the money can be withdrawn to your UK bank account or left in your Brand Allies balance until you want it.
What did I get wrong with my first Brand Allies jobs?
I made an assumption, and you know what they say about assumptions. I misunderstood what “Online Reviews” meant. I assumed it referred only to where I left the review, so I thought I could walk into the supermarket, buy the product normally and then go online afterwards to review it and claim the reward. In reality, the online part also applied to how the product itself was purchased.
I have ADHD and instructions have never been my strongest area. I am also exactly the sort of man who will start assembling flat-pack furniture before looking at the instruction booklet, then wonder halfway through why there are three screws left over. That was pretty much the approach I took with Brand Allies.
I got interested in the idea, saw several products I fancied trying and went straight out to buy them. I then did what I thought I was supposed to do: uploaded the receipts, took selfies with the products, and worked through the claims. When the receipts started being rejected, I couldn’t understand what I had done wrong.
My first assumption was that I had caused the problem by using the same supermarket receipt for several products. That wasn’t the problem at all, because several qualifying products can be included on the same online order and claimed individually. My mistake was buying them in physical shops and uploading till receipts, even though the Reviews section required an online order.
Slightly in my defence, I had looked around the Brand Allies website for a detailed written explanation of the process and couldn’t find what I needed in a format that worked particularly well for me. There were several guidance videos explaining the rules, including the online purchase requirement, but I hadn’t watched them properly before starting. That is where I went wrong and why those original claims couldn’t be approved.
This was a fairly classic example of what I think of as my ADHD tax. For me, that can involve losing money or time because I missed an instruction, put something off or rushed ahead before checking what I was meant to do. This particular episode cost me both because I spent time buying products and completing parts of the claims process, only to discover I couldn’t receive the rewards.
I contacted Brand Allies to make sure I had understood the rejection correctly, and their customer service was pleasant, polite and helpful. I also mentioned that having the guidance available in a clear written format would be useful for people who find it easier to process text than instructional videos, particularly neurodivergent users, and they said they would look at that feedback. In the end, I downloaded the video transcripts and read them instead, which made everything much easier for me to understand.
I can’t really blame Brand Allies for my mistake because the videos did contain the information I needed. Had I watched them first, ordered the products online from the correct retailers and followed the evidence process, I have no reason to think my first jobs would have caused the same problem. Hopefully my mistake means you don’t need to repeat it, so my pain is your gain on this one.
Can you buy several Brand Allies review products in one order?
Yes, you can buy several qualifying review products within the same online supermarket order. You don’t need a separate Tesco, Ocado or Morrisons order for every single product you manage to reserve, which makes Brand Allies much more practical if several useful jobs appear together. Each product still needs to match the opportunity you booked and come from the correct retailer.
If you managed to reserve 10 qualifying Ocado products, for example, you could put all 10 into one Ocado delivery. The same online order can then serve as evidence for the individual claims, since the products do not require separate transactions. That also avoids creating a series of tiny grocery deliveries purely to satisfy the Brand Allies system.
This was one of the first things I wanted to establish after my failed claims. I had originally assumed that several products appearing on the same receipt might have caused the rejection, but that wasn’t the case. My in-store purchase method was the problem, not the number of review items on the receipt.
What happens if the product is out of stock?
If you reserve a Brand Allies review and then find that the specified product isn’t available from the retailer, you can cancel the job. You are not stuck spending days trying to track down something your local delivery area doesn’t stock. Cancelling releases the opportunity back onto Brand Allies so somebody else can reserve it.
I have noticed that quite a few of the products appearing on Brand Allies are newer products or parts of newer ranges. That makes sense when brands are looking to build genuine customer reviews, but newer lines do not always reach every supermarket or online fulfilment area at the same time. You can therefore reserve something at 7 am, only to discover that your local branch or delivery service doesn’t carry it.
If you can’t find the exact item, cancel the opportunity rather than buying another flavour, size or similar product and hoping it qualifies. The job is for a specific product from a specific retailer, so a substitute creates a needless risk of rejection. Giving up the booking also allows somebody elsewhere who can actually buy the product to take it instead.
Do Brand Allies reviews have to be positive?
No. Just because you are receiving a contribution towards the product and being rewarded for completing the review does not mean you have to pretend you liked something you didn’t. Your review should be genuine, individual and useful to another shopper.
You shouldn’t make claims about a product that aren’t true or feel that you owe the brand a five-star rating because money is involved. If the taste wasn’t for you, the packaging was awkward, or you didn’t think the product represented good value, you can say that and explain your reasoning. The purpose of the review is to reflect your genuine experience after actually trying the product.
Negative reviews aren’t selected out simply because they are negative. Leaving an honest critical review won’t stop you from being able to complete future jobs, provided you have followed the rules and written something genuine. You are being paid to review the product, not to praise it.
Can you return a product after reviewing it?
You shouldn’t buy a Brand Allies review product intending to claim the payment and then return the item for a refund. You need to try the product to review it genuinely, and the system is based on you keeping the items you have reviewed. Returns can also be monitored, particularly with higher-value products.
Trying to claim the Brand Allies contribution and review fee, then obtain a retailer refund afterwards, could put your account at risk. If you take a job, choose something you are prepared to buy, use and keep rather than trying to game the system. That is particularly easy to understand with groceries, because it would be difficult to genuinely review something like a loaf of bread without actually trying it.
Your statutory consumer rights remain separate from this. If the product is faulty, not as described, or you have another legal right to a remedy, you still have the protections set out in UK consumer law. A genuinely faulty product is very different from simply changing your mind after receiving the Brand Allies reward.
Do different retailers have different review rules?
Yes, some retailers have their own review processes, and you need to check those requirements before submitting anything. Using the wrong route can affect whether your review is published, which in turn can affect whether you have the evidence needed to complete the Brand Allies job. Boots and Amazon are two examples where there are extra points to know.
In regards to Boots, the review must be submitted through the official Boots app rather than through the Boots website. You log in to your Boots account, find the qualifying product in the app, and submit your review there, taking the required screenshots as evidence as you go. Using the website instead can cause problems with the review being published.
Amazon works slightly differently. If the opportunity involves Amazon Fresh, check that the product is available where you live, as the food delivery service doesn’t cover every part of the UK. You should also find the product by typing its name directly into the Amazon search bar rather than following an external product link, as this can help the review process move more quickly.
The sensible approach is to check the guidance for whichever retailer you are using before starting the review. Even after completing several Brand Allies jobs, don’t assume that what worked for Tesco will necessarily be the correct process at Boots or Amazon. A minute spent checking first can save a much longer conversation with customer service later.
How do Brand Allies Offers work?
Offers are the simpler money-off side of Brand Allies and don’t require you to leave a retailer review. You reserve a voucher for a qualifying product, buy it, and then submit the required evidence to claim the stated amount. This makes the Offers section much closer to supermarket cashback services such as GreenJinn or Shopmium.
When I checked on the 4th of September 2026, the Offers area included retailer sections for Tesco, Amazon, Asda, M&S, Morrisons, Ocado, Waitrose and Sainsbury’s. Opening a retailer shows the products currently available and the amount you can claim back on each one. The selection will change as different promotions start and finish.
One current Tesco example offered £1.75 back on a box of cereal. I could select Reserve, choose the number of vouchers where more than one was available and confirm the reservation. The particular voucher I checked then gave me 28 days to buy the cereal and submit my claim.
For Offers, you don’t need to place an online order where the individual promotion allows an in-store purchase. You can buy the qualifying product normally, keep the receipt and upload a photograph of it afterwards. You also take the required selfie with the product to show that you genuinely bought it.
There is no retailer review to write, which is why you don’t receive the separate review payment found in the Reviews section. If the cereal costs £3 and the Offer pays £1.75, for example, your final cost is effectively £1.25. That can be a useful saving when it is something you already needed or genuinely wanted to try.
Some Offers also allow you to reserve multiple vouchers for the same product. If the reservation screen offers that option, you can choose how many you want before confirming, which can work well for something your household uses regularly. I would still avoid buying extra quantities simply because a voucher exists if you are unlikely to use them.
Brand Allies Reviews vs Offers
Reviews and Offers both give you money back, but they are aimed at slightly different types of shoppers and require different levels of effort. Reviews have greater earning potential because you are being compensated for the product and your time spent reviewing it, while Offers are quicker because there is no retailer review. Which side works best will depend on the product and how much effort you are prepared to put in.
Feature | Reviews | Offers |
Purchase method | Online delivery or Click & Collect | In-store or online where allowed |
Product review | Required | Not required |
Receipt | Required | Required |
Selfie with product | Required | Required |
Review evidence | Required | Not required |
Reward | Product contribution plus review payment | Contribution towards product |
Referred members | Unlocked after 3 successful Offers | Available first |
I expect to use both sections rather than treating one as automatically better. Reviews are more interesting when the contribution covers the product and the additional payment makes the extra work worthwhile. At the same time, Offers can be useful for knocking money off something with far fewer steps. The product itself still needs to make financial sense, regardless of which section it appears in.
How does the Brand Allies referral scheme work?
Brand Allies also has a referral scheme that lets you earn a little extra by introducing other people to the service. Your Brand Allies account gives you a unique referral code that links anyone who joins through your referral back to you. Their subsequent use of qualifying Brand Allies vouchers can then generate a referral payment for you.
If somebody joins through your referral link, they don’t immediately get access to the Reviews section. They need to complete 3 voucher opportunities first, which will give them a chance to get used to reserving products, buying the correct items, and submitting the required evidence. Once those 3 voucher opportunities have been completed, the Reviews section is unlocked, and they can start applying for the product review jobs as well.
At the time I checked, the person making the referral earns 10% of whatever the referred shopper saves through Brand Allies vouchers. If they save £1 using a voucher, you earn 10p; if they save £10 across their vouchers, you earn £1. Your referral earnings are added to your Brand Allies balance and can be withdrawn as usual.
The important point is that the 10% only applies to voucher savings. Once somebody you referred unlocks Reviews, you don’t receive any percentage of the product contribution or the extra payment they receive for writing reviews. If they completed a Review paying £5 towards a product plus £1.50 for the review, for example, none of that £6.50 would generate a referral payment for you because product reviews aren’t included in the referral scheme.
If you want to try Brand Allies, you can join via my referral link. If you use my link, I may receive referral payments when you use qualifying Brand Allies vouchers, so there is a financial benefit to me if you continue using the Offers side of the service. I won’t receive a percentage of anything you later receive through Brand Allies Reviews.
Is Brand Allies legit?
Yes, Brand Allies is a genuine UK service and one I have used myself. I have successfully received a refund through the Offers side and have dealt directly with its customer service team while sorting out the mistakes I made in my first review claims. Those claims failed because I hadn’t followed the purchase requirements correctly, rather than because valid claims weren’t being honoured.
The customer service experience was good when I contacted them. They explained what I had done wrong, answered my questions about buying several review products on the same order and checked the individual purchases I had submitted. They also took my feedback on written guidance seriously, rather than simply pointing me back to the videos.
There is one practical frustration worth knowing before you join: how competitive the 7 am review releases can be. The better products can disappear within minutes, so this isn’t a platform where every user will necessarily get whichever jobs they want. That doesn’t make the service less genuine, but it does mean availability plays a big part in how useful the Reviews section will be to you.
What are the downsides of Brand Allies?
For me, the only real downside to Brand Allies is the competition for the better review opportunities. It can be a bit of a bun fight at 7 am, because that is when the new Reviews appear, and a lot of people are trying to reserve the same products at once. If you want the best choice, you really need to be there at 7 am on the dot.
That won’t work for everybody. People have work, children, school runs, and all sorts of other commitments, and I struggle to be sitting there, ready, at exactly 7 am myself. If you can regularly check at that time, you have a much better chance of finding useful grocery products, while somebody who cannot may find the Reviews side of Brand Allies harder to make much use of.
The Offers section is less of a problem because there are usually money-off vouchers available throughout the day. You may not always get the exact products you want, but you don’t have the same frantic few minutes that you get with Reviews. That makes Offers much easier to dip into whenever it suits you.
The 7 am rush can create another problem because it doesn’t give you much time to consider each product before someone else reserves it. It is very easy to skim the page, see something that looks useful, and press Book before checking the price, whether you will actually use it, or whether the product is even stocked in your delivery area. You can cancel a review afterwards and release it for somebody else, but having to make those decisions so quickly does make the process a little more stressful.
Stock availability can be a source of frustration rather than a serious downside. You might successfully reserve a product only to discover that Tesco, Ocado or whichever retailer is involved doesn’t stock it in your particular delivery area. You can cancel the job if that happens, so you aren’t committed to spending money or chasing around trying to find it.
Reviews do involve more work than a normal supermarket cashback claim, but I don’t really see that as a criticism, since you are being paid extra for it. You need to make sure the online receipt is correct, take the required selfie, genuinely try the product, spend some time writing the review and provide the evidence afterwards. You are not going to get rich doing it, but if you like trying new products or already spend time looking for ways to cut your grocery bill, the extra work may be worth it.
Why do you need to be selective with Brand Allies?
The biggest mistake would be reserving products simply because money is being offered. Before booking anything, consider what the product will cost you after the Brand Allies contribution, and ask whether it can replace something you were already going to buy. If it does, the saving becomes much more meaningful because you are cutting an existing household expense rather than creating another one.
If you were going to buy bread anyway and a Brand Allies opportunity lets you switch to another loaf for very little money, that can be a genuine saving. If you spend £2 on a product you never intended to buy and will barely use, getting £1 back hasn’t saved you £1; it has still cost you £1. The money coming back should never be the only figure you look at.
It is also worth remembering that you don’t receive the money when you buy the product. You pay the retailer first, then have to complete the required process and wait for the claim to be accepted. If your household budget is tight, that temporary outlay is worth considering as well.
Why are brands willing to pay people to review their products?
Brand Allies gives brands a way to get products into the hands of genuine shoppers and build real customer reviews. This can be particularly useful for a newly launched product because somebody looking at it online may be much more willing to try it once there are useful reviews explaining what other customers actually thought. The shopper gets a saving and, with Reviews, a payment for their time, while the brand gets genuine feedback and greater visibility for the product.
I have noticed plenty of newer products appearing on Brand Allies, which fits that model particularly well. If a manufacturer has just launched a new cereal, bread, sauce or other grocery line, there may initially be very little information from customers about what it tastes like or whether it represents good value. Getting a group of shoppers actually to buy, try, and review it helps create that information.
The reviews still need to reflect what people genuinely thought. A brand might hope that shoppers like its new product, but somebody receiving a contribution towards the purchase does not have to turn a poor experience into a positive review. That independence is an important part of making the reviews useful to somebody considering buying the product afterwards.
Is Brand Allies worth using?
Yes, I think Brand Allies is worth using. It is a slightly different take on supermarket cashback, and even if you never used the Reviews section, the money-off Offers can still provide useful grocery savings when the right products appear. The main thing is making sure the amount you get back justifies the small amount of work involved.
I have seen some very good Offers. One M&S product costing £3.49 had a £3 Brand Allies Offer attached, leaving the product effectively costing 49p once the claim was paid. For a new product you genuinely wanted to try, or something that replaces another item on your shopping list, that is a substantial reduction.
A 30p Offer might be less appealing if you have to reserve it, buy the exact product, photograph the receipt and take a selfie afterwards. That doesn’t mean 30p is worthless, but you should put some value on your time and decide whether the saving is enough to bother with. A £3 saving on a £3.49 product is a very different proposition.
The Reviews section can go further, as some opportunities can cover the full purchase price and then pay you a little extra for your time. You have to be quick at 7 am, follow the instructions carefully and provide all the evidence properly, so there is more involved than simply uploading a supermarket receipt. If you get something wrong, there is a real possibility that you will not receive the contribution, as I discovered with my first attempts.
That failure was my mistake, not a reason for me to avoid Brand Allies. I bought the products using the wrong purchase method, and had I followed the instructions properly, I would have been in a very different position. Knowing the process now, I am quite happy to continue using it.
I would treat Brand Allies as a way to reduce grocery spending first and a small side hustle second. You are not going to build a fortune from £1 or £1.50 review payments. Still, if the product itself is free or heavily discounted and you receive a little extra for writing a review, the overall return can be perfectly reasonable for the time involved. Sitting down to write a review while I am watching EastEnders is hardly the worst way I could spend a few minutes if it has also knocked money off the food shop.
The key is to use Brand Allies selectively. Get onto the Reviews page at 7 am when you can, pick products that replace something you would otherwise have bought, check the contribution against the current price and make sure you understand the instructions before ordering anything.
Used that way, it is a genuine way to get cheaper groceries and potentially make a little extra money at the same time.
Frequently asked questions
What is Brand Allies?
Brand Allies is a UK platform with two main sections for grocery shoppers: Reviews and Offers. Reviews can include a contribution towards the cost of a product plus payment for trying it and leaving a genuine review. At the same time, Offers give you money back on selected products without requiring a review.
Is Brand Allies legit?
Yes, Brand Allies is a genuine UK service, and I have used it myself. I have successfully received money back through its Offers section and have dealt directly with its customer service team while sorting out the mistakes I made with my first review claims.
What time do Brand Allies review jobs go live?
Brand Allies review opportunities go live at 7 am, and some of the more attractive products can disappear within minutes. If you want the widest choice, I would be logged in and ready at 7 am rather than waiting until later in the morning.
Do Brand Allies review products have to be bought online?
Yes, products booked through the Reviews section need to be ordered online from the specified retailer. Home delivery and Click & Collect qualify, while buying the product normally at the supermarket till does not.
Can you buy several Brand Allies review products in one order?
Yes, several qualifying Brand Allies products can be included in the same online supermarket order. You do not need to place a separate delivery or Click & Collect order for every review product.
How much can you earn with Brand Allies?
The amount varies by opportunity, but Review jobs can include a contribution to the product plus a separate payment for completing the review. I have seen an example where a £5 product came with a £5 product contribution and another £1.50 for the review, meaning £6.50 was available in total.
Do Brand Allies reviews have to be positive?
No, you are being rewarded for giving a genuine review, not for saying you liked the product. Your review should reflect what you actually thought and provide useful information to other shoppers, whether your experience was positive or negative.
Can you return a product after a Brand Allies review?
You should not complete a Brand Allies review, claim the reward and then return the product simply because you have changed your mind. Your normal statutory consumer rights still apply if a product is genuinely faulty, not as described, or you otherwise have a legal right to a remedy.
What happens if a Brand Allies review product is out of stock?
If you reserve a Review and then discover that the specified product is unavailable from the retailer, you can cancel the opportunity. This releases it back onto Brand Allies so another shopper who can obtain the product has the chance to reserve it.
How do Brand Allies Offers work?
Offers let you reserve money off selected products without leaving a retailer review. You buy the qualifying product, upload the required receipt and selfie, then claim the advertised amount back within the deadline shown.
How does the Brand Allies referral scheme work?
If you join through a Brand Allies referral link, you start with Offers and must complete 3 voucher opportunities before Reviews are unlocked. The person who referred you currently earns 10% of the money you save through qualifying Brand Allies vouchers, but they do not receive anything from your Review payments or product contributions.
