The Asda free porridge and hot drink offer is open to everyone and is available until March 20th 2024.
Asda has announced that it will offer all its customers a free breakfast, consisting of porridge and a hot drink, from Wednesday, 7th February, until 20th March, daily from 8 am to 12 pm, in the retailer's 205 Asda Cafés. The offer is open to anyone.
The partnership with Quaker will allow customers to enjoy a free bowl of porridge along with a cup of tea, coffee or hot chocolate.
The new free breakfast initiative is now one of four that are live in Asda Café’s, alongside the popular Kids Eat for £1 which has served over 3.1 million meals since its launch in June 2022.
You can see all the kids eat cheap, or free offers from restaurants, for the February half term here
The £1 Winter Warmers initiative for customers over 60 is available until the end of February offering Soup, a Roll and a hot drink and Asda has served over 350,000 since November.
The retailer also offers local community groups the ‘community cuppa’ which offers community groups a warm and free place to meet with a free hot drink.
The move comes as Asda’s latest Income Tracker reveals that despite positive improvements, disposable income remains firmly down on the values witnessed prior to the cost-of-living crisis. Compared to the peak of £246 in Q1 2021, UK-wide disposable income has fallen by 9.1%.
Alongside the free breakfast for customers, Quaker will also be donating breakfasts to FareShare.
Kris Comerford, Asda’s Chief Commercial Officer, said: “We know that at this time of year, customers feel an additional strain on household budgets, especially with the colder weather. Building on our successful collaboration with Quaker in 2023, we’re partnering with the brand once again to demonstrate our support for customers and help to alleviate some of the pressures they face through rising living costs. In addition to our popular Kids eat for £1 and the over 60’s Winter Warmers £1 Soup and Roll café meals, all our customers can now enjoy a free bowl of porridge and hot drink in over 205 Asda cafes†. By bringing back the initiative in 2024 we hope it will prove to be impactful across the winter months for those who need it most.”
Divesh Parmar, Quaker UK General Manager at PepsiCo, said: “1 in 4 children are at risk of food security in the UK[1], and as temperatures drop over winter, we know the very real impact of hunger increases. Collaborating closely with retail partners is vital in ensuring shoppers have access to a warm breakfast, so we’re delighted to be taking our partnership with Asda even further this year†. We’re also doubling down with our wider support for those most in need, issuing temperature dynamic coupons‡ and bringing back our Share the Warmth on-pack promotion*. Our donations of up to 3 million warm breakfasts means we can continue to do our bit in supporting the great work of our charity partners, FareShare and Magic Breakfast.”