Morrisons Free Kellogg’s Breakfast During School Holidays In 2026

What Is the Free Kellogg’s Breakfast at Morrisons?

Morrisons has confirmed that families will be able to enjoy a free Kellogg’s breakfast in its cafés during every school holiday in 2026.

The nationwide initiative, launched in partnership with Kellogg’s, is designed to support households during school breaks, when food costs often rise, and regular routines disappear.

What is included in the free breakfast?

The free “Kellogg’s Breakfast” includes:

• A bowl of Corn Flakes or Rice Krispies • A choice of dairy or non-dairy milk • A free apple or banana

The offer is available all day, Monday to Sunday, during the listed school holiday periods. To redeem it, customers simply need to say “Kellogg’s Breakfast” at the till point in any UK Morrisons café.

When is the Morrisons free Kellogg’s breakfast available?

For 2026, the confirmed school holiday periods are:

• 16th February to 22nd February 2026

• 30th March to 19th April 2026

• 25th May to 31st May 2026

• 29th June to 6th September 2026

• 12th October to 1st November 2026

• 21st December 2026 to 3rd January 2027
  

The breakfast is redeemable throughout these dates, all day, in participating Morrisons cafés across the UK.

Because school holiday timings can vary slightly between England, Scotland and Wales, it is sensible to double-check locally if you are unsure. Individual café participation and opening hours may also vary.

Why Morrisons is Extending Breakfast Clubs

The announcement follows new research highlighting the pressure many families feel when schools close. Around one in three parents say they struggle to feed their children during school holidays. That rises to two in five among parents aged 25 to 34. 80% of parents surveyed said they worry about whether their food will last until their next grocery shop, while 77% said they spend more on food when children are home full-time.

Parents also reported that children aged five to eleven ask for food roughly every two hours while at home during the holidays. It is a small detail, but one that many households will recognise instantly. When school breakfast clubs are not running (and 300,000 more children will benefit from them from April 2026), the extra meals and snacks can increase the weekly food bill, putting a strain on a family's finances.

How This Helps Families During School Holidays

This initiative will not cut out the need for a weekly food shop or transform a household budget, but it does offer families a way to reduce their food spending slightly during holiday periods. Even a few breakfasts covered outside the home can ease pressure on a stretched grocery budget. For some households, that saving may free up money for other essentials or simply reduce overall spending during what can be an expensive time of year.

Matt Khan, Senior Trader for Morrisons Café, said the extension reflects the reality that school holidays bring added costs and disruption to routines. Andrew Ridge, Social Impact Manager at Kellogg’s, noted that while Kellogg’s has supported school breakfast clubs for decades, the holiday period can leave a gap when those clubs are not operating. The partnership aims to help bridge that gap in a practical way.

How It Works Alongside Morrisons Kids Eat Free Deal

Morrisons’ existing Kids Eat Free promotion continues to run in its cafés. Under that scheme, one child aged 16 or under can receive a free meal and drink when an adult purchases a qualifying main meal costing more than £5 from the café menu.

The two offers are separate, but families visiting during school holidays may find both useful at different times of day. The Kellogg’s breakfast applies specifically to the cereal and fruit offer during holiday periods, while Kids Eat Free covers selected main meals when an adult makes a qualifying purchase. As always, individual store participation and menu availability can vary slightly, so it is sensible to check with your local café before travelling. Our kids eat free blog post will give you information on other restaurants and cafes offering cheap or free kids' deals over the school holidays.

For families already planning a supermarket trip, a school holiday outing, or simply looking for a change of routine, the free breakfast may offer a small but practical saving. During a cost-of-living squeeze, even modest support can make a noticeable difference when added together over time.

Frequently Asked Questions

When is the Morrisons free Kellogg’s breakfast available? The offer runs every day during school holidays in England, Scotland and Wales throughout 2026. It is available in participating Morrisons cafés nationwide, though opening hours may vary by location.

Do you have to buy anything to get the free breakfast at Morrisons? No purchase is required for the Kellogg’s breakfast offer. Families can visit a participating Morrisons café during the school holidays and receive a free bowl of cereal and fruit without having to buy anything else.

Does the Morrisons free breakfast actually save money? For families managing tight food budgets during school holidays, even small savings can help. A free breakfast will not replace a full weekly shop, but it can reduce grocery spend across the week. That saved money can be redirected towards other food costs, activities or simply kept aside.

What is included in the Morrisons free Kellogg’s breakfast? The breakfast includes a bowl of Kellogg’s Corn Flakes or Rice Krispies, served with dairy or non-dairy milk, plus a piece of fruit such as an apple or banana.

Is the free breakfast available in all Morrisons cafés? The initiative has been announced as nationwide, but individual café participation and availability can vary. It is always sensible to check with your local store before travelling.